At Any One Moment

Had the story been written in a time where a Tsunami had not occurred for many years it would be a lot harder to imagine and put into perspective the enormity of the tragedy occurring in the story. Judy Allen builds on this idea through the specific language and metaphors used to set the scene and further build on the context. â€Å"It rose up like a mountain, either hiding or engulfing the distant boats†. Through using real locations in the text the reader can see and believe the story. The reader’s context is also used to build dramatic tension. As the water is drawn out before the Tsunami approaches the reader is mostly likely aware of what is occurring due to their context compared to Sherif, his brother and the villagers who were obliviouxs to the disaster about to occur. His brother started to laugh- it was all so extraordinary, a trick played by the ocean†. This situation creates dramatic irony and positions the reader to want to warn the characters in the story to get out of the water. Judy Allen builds and plays on the readers context which is most likely that of a busy Western life. Many people in society are always busy and never take time to thin k about other people. â€Å"Even so, most people are aware only of their own small world, and many believe their own small world, and many believe their own small world is all there is†. Through the structure and the omniscient point of view the author positions the reader to imagine all the things happening in the world right now and how every action has a consequence. Allen then takes the reader down to one specific event which could be happening right now. This structure is especially effect because of Western Society’s desensitised view of disaster. The reader relates to a personal story much more than figures on the news. Allen’s use of emotive language and smilies also creates an environment for the reader to personally react to the story. â€Å"He stared as the vast sweep of water was pulled back like a huge bed cover†. This imagery allows the reader to put themselves in the story and use their own personal context to make meaning to â€Å"At Any One Moment†. Through my own personal context I am able to react to the story and feel sympathy for the characters in it. Although I was not personally affected by the Boxing Day Tsunami of 2004 I can still appreciate the pain that Sherif goes through. This prose fiction work put the world into perspective for me and caused me to feel grateful for the things I have in my life. It made me realise how fragile life can be, how people can be alive one minute and dead the next. Through all the tragedy in our wold I had become partially immune to the horrors in our world until I read this personal story. I have a strong sense of family and this caused me to react strongly to Sherif losing his brother and probably his mother. I cannot imagine losing one of my family members and it pained me to see that a whole life can be lost in a matter of seconds you just have to be in the wrong place at the wrong time. Whether it is man-made tragedy or natural disaster we never know what life is going to throw at us and often we cannot stop it. At any one moment on this small planet†¦ †. Through the use of structure, point of view and context Allen encourages the reader feel small and insignificant. By allowing us to imagine all the events and people in the world the reader is positioned to feel as though they are helpless to the world around them and can do nothing to stop it. Through this realisation Allen then inspires us to come together as a global communi ty that can make a difference, we are insignificant on our own but together we are much more powerful.

United States Law of Agency Assignment Example | Topics and Well Written Essays - 500 words - 9

United States Law of Agency - Assignment Example However, though it was common for an outside sales agent in Karstens position to have the authority to make contracts to sell any item on his employers’ line of products. The American law of agency requires that the sales agent should act as per the agreement with the principal. Karstens agreed to a memorandum of understanding with Ling Company restricting him from contracting to sell any Ling golf shoes without getting consent from Perez. Perez is Ling’s vice president of sales. Ling’s temporary problems in getting shipments of golf shoes from its supplier in China prompted limitation of Karstens authority being. However, neither Ling nor Karsten had informed Pro shops or retailers of the restriction on Karstens authority. Nonetheless, Karsten goes ahead and makes a contract to sell 700 pairs of Ling shoes to Pro Golf Company. According to this case, Karstens was a qualified and the legal sales agent of Ling Company. In his position, Karsten had the legal authority and capacity to make the decision of contracting for sales on behalf of Ling Company to its customers, Pro shops and retailers. The fact that they did not inform the pro shops and retailers of their arrangement, it is clear that the Pro Golf Company was acting on the apparent authority of Karstens. According to the US law of agency, Karstens actions are taken as they are the actions of the principal. Therefore, Ling Company is bound to the contract with the pro golf company because Karsten was operating at a capacity acknowledge by the business law. The American law on agency victimizes principals on actions executed by agents acting within the limits of their authorization. Therefore, the actions of the agent bind the principal automatically. The principal will be answerable for actions by the agent since they are legally recognized. In this case, Karstens, therefore, owns Ling Company for any cost or damages it may incur out of the contract with the Pro Golf Company.  Ã‚  

The Multicultural Marketing Essay Example | Topics and Well Written Essays - 1750 words

The Multicultural Marketing - Essay Example Today almost all major corporations are actively marketing their products beyond their original homeland borders. Infact the issue is generally not whether to market a brand in other countries or to target multiple audience but rather â€Å"how to do it† (as the same product with the same â€Å"global† advertising campaign, or â€Å"tailored† products and localized ads for each country). Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying. To appeal to these highly lucrative and diverse audiences, marketers are abandoning traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts. This paper is discussing following points: 1. Understanding what is multicultural marketing? 2. Ways in which ethnicity can be incorporated into marketing strategy. 3. Presenting steps that how a marketer can reach its diverse customers in best possible way. 4. Importance of marketing for multicultural audience, and the benefits and advantages from being unique marketers for multicultural audience. ... This paper although focuses on cross-cultural marketing, the discussion is at the level of the individual nation-state rather than marketing between countries. In multicultural societies the composition of the population can be highly culturally diverse, comprising many ethnic groups which necessitate a cross cultural approach to marketing strategy and management as suggested by Rugimbana and Nwanko (2003). Here it is important to highlight the importance of ethnicity in marketing in multicultural societies or as WiLkison and Cheng (1999: 106) refer to it â€Å"international marketing at home. TECHNIQUES FOR MULTICULTURAL MARKETING: According to Tharp (2001), decision-makers in organizations in multicultural markets should have the skill of â€Å"border mentality† — identifying multiple situational-cultural meanings, or should perform the role of transmigrants† — bridging or overlapping agents among two or more subcultures. In order to be broad minded foll owing techniques should be adopted: 1) To spot patterns that allow subcultures to be grouped together, so that a common marketing Strategy may be extended to several subcultures in a group (â€Å"transcultural† marketing); 2) To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing); 3) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a subculture); 4) To develop parameters of culturally acceptable marketing stimuli; and 5) to establish a protocol for measuring cultural effectiveness of the stimuli. THE MOST CRITICAL ISSUES FACED BY MANAGERS   The critical issues are defined

The Hydrogen Bond Essay Example | Topics and Well Written Essays - 500 words

The Hydrogen Bond - Essay Example The nature of the hydrogen bond in addition to some other factors, such as the disordered arrangement of hydrogen in water imparts unusual properties to H2O that have made conditions favorable for life on Earth. For example, it takes a relatively large amount of heat to raise water temperature one degree. This enables the world's water bodies to store enormous amounts of heat, producing a moderating effect on the world's climate, and it makes it difficult for marine organisms to destabilize the temperature of the ocean environment even as their metabolic processes produce enormous amounts of waste heat. One of the most important noncovalent interaction within molecules is the hydrogen bond, a dipole formed when a hydrogen atom covalently bonded to an electronegative atom is shared with a second electronegative atom (typically an oxygen, nitrogen or fluorine atom), such that the proton may be approached very closely by an unshared pair of electrons. Hydrogen bonds play a significant role in the unusual thermodynamic properties of water and ice, and the DNA double-helical and protein a-helical and b-structure conformations are extensively hydrogen bonded. Hydrogen Bonds can be formed between different molecules (Intermolecular) or between the different parts of the same molecule(Intramolecular).

Horror Women Clover

Horror Women Clover How has the role of women in horror films changed? Using Carol Clover, ‘Theory of Final Girl to analyse 1 scene from ‘The Hitcher, the changing roles of women in horror films will be explored. Traditionally horror films have seen women take on the role of the victim. More recently this has changed whereby the  women has taken on a more powerful and dominant position. ‘Carol Clover a professor of film wrote a book called ‘Men, Women and Chainsaw: gender and the modern horror film which focused on women. She developed a theory, which changed the way gender is looked upon in horror films. In a lot of ‘slasher films the women are represented as victims although what interested me is how the womens role has changed in recent years to what ‘Carol Clover claimed to be the ‘final girl. Women have been subject to different representations throughout time, within the horror genre; of which female audience consider being a sexist image. I will be exploring how women are represented in the films mentioned, analysing the scenes and comparing this to Carol Clover, and how the roles of women have changed through time. To do this I will look at ‘The Hitcher a 2007 remake (Michael Bay production) (Director Dave Meyer) which presents a clear representation of the ‘final girl. Grace Andrews (Sophia Bush) and Jim Halsey (Zachary Knighton) decide to hit the road for spring break. However the film turns from a chick flick to the two of them fighting for their lives and trying to save others. The 1986 original is some what different from the remake where there is no final girl and the boyfriend is the only survivor. Dave Meyers wanted to create ‘female empowerment which is an added twist to the remake. Female empowerment is also demonstrated in a film series called ‘Saw. Directed by James Wan, the plot revolves around ‘Jigsaw Killer who kidnaps his victims, put them in traps and gives them a chance to repent from their previous lifestyle in which they took for granted. One victim from Saw named ‘Amanda Young (Shawnee Smith) survives the trap and becomes ‘Jigsaw Killer partner. ‘Amanda is a heroin addict which she started while in prison. She is ‘Jigsaws only known survivor and believes it has made her a better person. This film clearly displays the female role changing from victim to survivor although this film goes against the theory of Carol Clover, in terms that ‘Amanda becomes a murderer. Women throughout horror film history have been stereotyped to victimisation and the focus of brutal murder. History has seen change from women not being able to vote to having basic human rights and a high status in society. Feminists have come along way to changing this stereotype, this being, able to direct films and having the chance to control a piece of media which affects the way people (women) are perceived by an audience. (Bridget (1999) â€Å"Without feminism there would have been no final girl or avenging women†. This quote shows that even though films such as ‘The Hitcher or ‘Scream were not writen, directed or produced by women, feminism has come a long way where women have more power in soceity and is being portrayed in films just as Dave Meyers wanted to create. This is to do with social change. According to film maker magazine blog, women are now attending the cinema to watch horror films more and are exceeding male figures. Carol Clover questioned who the audience identifies them with. It is assumed that the male identifies with murderer who is usually male. Many argue that men in the audience are sexually aroused by the victimisation of the female. This is caused by the camera angles and lighting. Murder of the female if shot from the mens point of view ‘Gaze Shot (masculine voyeur vs feminine victim). Carol Clover argues that the audience identifies with ‘final girl, and that the viewer (male or female) identifies with the fright of being attacked rather than the satisfaction of the murderer as he attacks. The final girl remains ‘virginal and ‘pure while her friends do the opposite. She escapes because she does not partake in adult hood such as drugs, and sexual intercourse. The final girl fights back and is the damsel in distress. The unempowered woman makes a movement to power over men. In order to compare Carol Clovers theory to ‘The Hitcher I shall look at 2 scenes from The Hitcher. The first scene opens and the viewer sees Grace (Sophie Bush) and Jim (Zachary Knighton) walk to a motel. There, they take a shower together and Jim steps out of the room to make a phone call, telling her that he will be gone for 15 minutes. Hes gone for several hours and Grace falls asleep watching a Hitchcock film. She is then awakened by someone in the bed who is feeling her up. She assumes it is Jim but then sees that it is Ryder (Sean Bean) trying to rape her. She tries to push him away, but Ryder gets on top of her. We see his hand over her mouth trying to stop her screaming. The camera shot is high angle which is used to make her look vulnerable and powerless. We see her bite Ryder hand and he hits her. The shot is then focused from Grace Eyes also known as point of view shot. When the low angle shot is used it emphasises the power and strength that Ryder has being on top of her. Throughout the scene a master shot is applied whereby the director cut from Ryder to Grace and back to Ryder throughout most of the scene. This showed the reaction of the two characters and established a clear spatial (space) and temporal (time) relationship. The audience then sees Grace grab the phone on the side table, of which she then hits him over the head and tries to get off the bed. Grace hits him over the head with the lamp she picks up from the floor and runs to the bathroom. Grace is trying to shut the door and the camera is focused mainly on her. Here a Close up is used. This is to draw the viewer/audience closer and involve them in what is happening. The close up shot also enables the audience to observe the reactions of Ryder and the emotions of Grace. There are two sorts of lighting being displayed in the scene; these are artificial and key light. The artificial lighting is low key to create a slight shadow on Ryder to make him seem dark and mysterious just as his character is portrayed throughout the film. The key lighting was needed as the scene was shot in the bathroom where there is no natural light available. Grace manages to close the door as she reaches for a gun and Ryder walks out of the room. She then makes her way to find Jim who she sees tied up between two trucks of which is stretching Jim every time Ryder accelerates. Throughout the whole of the last scene you see her fight for her life and she survives but she becomes extremely weak in this next scene when Jims life is on the line. Ryder keeps hitting the gas, brutally hurting Jim and tells Grace to get in and close the door. Grace begs and pleas with Ryder to stop and begins to cry but asks him questions such as what do you want and calls him sick. Her character changes from being strong to being very weak. Ryder says he cant stop and he wants to die. Here the theory of Carol Clover audience identification takes place. The close up shot enables the audience to identify with him or her and clearly the director wanted the scene to be focused on the audience identifying with the female. When focusing on editing of the scene there is a lot of cuts from Grace to Ryder and a two shot in between, this is often used when two people are in conversation. When counting the cut shots, when focused on Ryder they add up to less than 30 while the shots focused on Grace are over 30. The cops show up and see Grace with Ryder at gunpoint. They tell her to drop the gun, but Ryder tells Grace not to listen to them. Ryder then tells her to point the gun between his eyes. Grace cant do it so Ryder does it for her. Ryder then tells her to shoot him, but she cant, puts the gun down and says for Ryder not to hurt Jim. Grace shows a sign of femininity whereby she becomes very emotional and shows how much she cares for Jim Throughout the scene the audience can hear Jim moaning and groaning in agony. Ryder then gets impatient and snatches the gun out of her hands. He then mutters under his breath, Useless waste. There is a FX sound effect where the audience can hear a ‘splat where the blood explodes outwards to make the audience feel as thought they are the experiencing what has just happened to the victim (Jim). Although there is more to this than blood and emotion that makes the scene work, if she shoots him the foot will come off the brake and he will die and if she doesnt he puts his foot on the accelerator and Jim will die. Its a no win situation making you wonder what will be her decision. At the end of the film Grace does shoot and kill Ryder. Before hand Ryder smiles and asks Grace if it feels good. Grace tells him she doesnt feel a thing shoots him and walks away. The analysis has made the theory of Carol Clover more clear in terms of audience identification. Who does the audience identify with and why, are questions Clover asked when watching the slasher films. According to her theory, Carol said that audience identification was down to gender fluidity whereby the male killer was sexually repressed and therefore the male viewer could not identify themselves with them. For example: films such as Halloween, Psycho and Nightmare on Elmstreet, all the killers are sexually repressed and having something wrong mentally. Freddy Kruger (Nightmare on Elmstreet) was the result of him being brutally raped, and ‘Halloween was in response to his sister indulging in adulthood. However Ryder is not sexually repressed. Here her theory does not work. I believe that the camera shots and cuts affect who the audience is ‘forced to identify with. The audience (male) was being made to identify themselves with the female (Grace). Whereby there were more cuts of her, the audience had no choice but to see her emotion and hear her plea. At times Grace was isolated and alone making the audience only identify with the character they are being shown. I also feel as though the male audience identifies with Grace rather than Ryder because he lacks masculinity and deep down is weak as I will explain. Many times Ryder says he wants to die and for them to kill him as he cant do it himself. He makes Grace strong enough to kill him by killing others. However its always a no win situation. It is as if he doesnt want to die alone and is scared. The analysis above demonstrates a no win situation. Eric Red (director is ‘Hitcher 1986) talks about the film in 1986 and states that, â€Å"Because of the hell living inside his skin, John Ryder wants to die. But he wants to make Jim Halsey strong enough to kill him and he does.† (Eric Red Interview) In the 2007 remake, Grace is made strong enough to do this. There is a connection between her and the killer just like there was a connection between Jim and Ryder in the original Eric Red says, â€Å"I really think that this strange psychological connection between The Hitcher and the Kid, the irony that something of value is passed from this horrific guy Ryder to Halsey, strength to persevere in a nightmarish world† (Eric Red Interview) Looking closely at the film, it has made me has made me think about the narrative structure and that although the target victim in cab scene was not a girl; Ryder used Jim to get to Grace. Ryder was making Grace even more vulnerable and weak by taking away the man (protector) of her. She proved her weakness by not shooting Ryder and letting her boyfriend (Jim) die. This causes the narrative to move on and have Grace as Ryders last victim and for her to be the avenging women/ final girl. The audience does not need to know the killer past, but here the killer is trying to pass what he does and what he feels onto someone else so they can kill as well. This also happens in Saw. Amanda takes on the role of Jigsaw. Ryder many times says he wants to die and for them to kill him, but its always a no win situation. It is as if he doesnt want to die alone. For example the analysis shown above demonstrates a no win situation. Moving on, Clover argued that the final girl fights back just as Grace is doing. Grace is the one who sees everyone die. â€Å"Final Girl is chased cornered, wounded; whom we see scream, stager, and fall, rise, and scream again. She alone looks death in the face, but she alone also finds the strength either to stay with the killer long enough to be rescued (ending A) or to kill him herself (ending B)†. (Screams Of Terror) The two different endings are due to the evolution of feminist movement in film. If we look back at one of the first Final Girl films such as in Psycho, Lila figures out the unknown and when Bates attacks her, she is not given the chance to fight back as she is almost immediately rescued. This is ending A. Halloween, Laurie, was the first final girl to fight back (Ending B). Hitcher has ending B whereby the female (Grace) has empowerment to kill Ryder and to be just as strong as a male. This is where gender fluidity of the final girl plays its part. This enables the final girl to be identified by the male audience. She is not too feminine but has masculine traits such as being brave, intellectual and strong. The Final Girl is the one to make it to the end of the film. However I feel as though that her theory has left out an important thought that females can be crazy and psychotic as men. ‘Urban Legend, ‘Friday the 13th and ‘May show that females can be serial killers too. I feel as though her theory is one sided. ‘Urban legend is the result of her boyfriend dying due to few girls carrying out an urban myth. The killer in ‘Friday the 13th is revealed as a middle-aged woman whose son, Jason, drowned years earlier as a consequence of negligence on the part of the camp counselors. The women in these films commit each murder as an act of revenge. However ‘May just like the male according to Clover theory is also sexually dysfunctional. ‘May doesnt understand how to react around others and this frightens people, so the only way she can keep them in her life is by killing them and keeping parts of them to make a ‘big doll. The big doll wont even leave her as a doll isnt real. Bibliography Carol Clover (1992) Men, Women and Chainsaws: Gender and the modern horror film, BFI Publishing Bridget, Cherry (1999) Refusing to look: female viewers of the horror film, Publisher The Hitcher Saw 1, 2, 3 www.best-horror-movies.com/female-serial-killer.html comm2.fsu.edu/faculty/comm./sapoisky/research/bookch/slasher.html Mass Media and Society edited by A. Wells and EA Hakanen. 1997. Greenwich, CT; Ablex Publishing www.filmmakermagazine.com/blog/2007/02/female-trouble.php Hitch with Red, Jan. 16, 2007 http://www.joblo.com/arrow/index.php?id=6449 Eric Red Interview http://everything2.com/index.pl?node_id=1775841 Feminist Horror Film Theory Mon Jan 09 2006 http://www.screams-of-terror.com/teenie.asp screams of terror 14/2/08

Presidents And Affirmative Action :: essays research papers

Presidents and Affirmative Action In 1965, President Lyndon B. Johnson issued Executive Order #11246 at Howard University that required federal contractors to undertake affirmative action to increase the number of minorities that they employ. He wanted to ensure that minorities were recruited to have real opportunities to be hired and then eventually get a promotion. In 1969, the Department of Labor exposed widespread racial discrimination of the Construction Department so President Richard M. Nixon decided to encorporate a system of "goals and timetables" to evaluate federal construction companies according to affirmative action. This idea of "goals and timetables" provided guidelines for companies to follow and comply with affirmative action regulations. During the presidency of Gerald R. Ford, he extended affirmative action to people with disabilities (3) and Vietnam veterns (4) but there were no goals or timetables for these two groups. This type of affirmative action required recruitment efforts, accessability, accommodation and reviews of physical and mental job qualifications. President Jimmy Carter consolidated all federal agencies that were required by law to follow the affirmative action play into the Department of Labor. Before Carter did this, each agency handled affirmative action in its own individual way, some were not as consistant as other agencies were. He created the Office of Federal Contract Compliance Program (OFCCP) in 1978 to ensure compliance with the affirmative action policies. Affirmative action began to go downhill when Ronald Reagan and later George Bush came into office. Affirmative action lost some gains it had made and was mor or less ignored by the Republicans in the White House and in Congress. Affirmative action was silently being "killed" by our federal administrators. But among this destruction there was one positive aspect, the passage of Americans with Disabilities Act of 1990 (5). Finally to the Presidency of Bill Clinton. The Republicans are attempting to scare people into changing their party lines by misusing affirmative action. They are saying that affirmative action is nothing more than a quota (6) or reverse discrimination (7).

Reliability and Validity

Reliability and Validity Reliability and validity are important with any kind of research. Without them research and their results would be useless. This paper will define the types of reliability and validity as well as give examples of each. Both the data collection methods and the data collection instruments used in human services research will also be given. This paper will also look into why it is important to ensure that data collection methods as well as the instruments are reliable and valid. ReliabilityThere are several kinds of reliability used in research. The first kind is the alternate-form reliability. This kind of reliability consists of the degree of relatedness of different forms of the same test. For example, a psychological tests where the questions are changed. The second kind is the internal-consistency reliability. This kind of reliability is the overall degree of relatedness of all items in a test or raters in a judgment study. Internal-consistency is measured between different items on the same test.An example of this would be If a respondent expressed agreement with the statements â€Å"I like to eat frozen chocolate† and â€Å"I’ve enjoyed eating frozen chocolate in the past,† and disagreement with the statement â€Å"I hate frozen chocolate,† this would be indicative of good internal consistency of the test. The third kind is the item-to-item reliability. This kind of reliability is the reliability of any single item on average. An example of this would be the reliability of two items such as a construction worker’s hammers that are identical.The last kind of reliability that I will discuss is the test-retest reliability. This kind of reliability consists of the degree of temporal stability (relatedness) of a measuring instrument or test, or the characteristic it is designed to evaluate, from one administration to another (Rosnow, 2008). Statics. com (n. d). states, â€Å"a group of respondents is t ested for IQ scores: each respondent is tested twice – the two tests are, say, a month apart. Then, the correlation coefficient between two sets of IQ-scores is a reasonable measure of the test-retest reliability of this test. † (Para. ) It is more reliable because the scores are on average between two separate situations. Validity Proving that the results of the research are correct is called validity. Construct validity refers to whether a scale measures or correlates with the theorized method. An example of this is an employer using selection methods to measure the degree to which a possible new employee has psychological traits called constructs. This includes verbal ability, intelligence, mechanical ability, and leadership ability. Content validity is the sampling of the relevant material or content that a test intends to measure.An example would be a typing test for a secretary or a test of checkbook balancing for an accountant. Convergent and discriminant validit y is the grounds established for a construct based on the convergence of related tests or behavior (convergent validity) and the distinctiveness of unrelated tests or behavior (discriminant validity). An example of this Trochim (2006), states â€Å"to show the discriminant validity of a Head Start program, we might gather evidence that shows that the program is not similar to other early childhood programs that don’t label themselves as Head Start programs.Or, to show the discriminant validity of a test of arithmetic skills, we might correlate the scores on our test with scores on tests that of verbal ability, where low correlations would be evidence of discriminant validity. † (Para. 10) Criterion validity is the degree to which a test or questionnaire predicts an outcome based on information from other variables. An example would be high school student’s grades predict his or her success in college. External validity is the generalization of an inferred causal relationship over different people, settings, manipulations (or treatments), and research outcomes.An example would be using a sample from a population. Face validity is a property of a test intended to measure something. It is the validity of a test at face value or the degree to which a test or other instrument â€Å"looks as if† it is measuring something relevant. An example would be if you have a test to measure whether students can read at a fifth grade level, and the people you show it to all agree that it looks like a good test of fifth grade reading ability, the face validity of the test is shown. Internal validity is the soundness of statements about whether one variable is the caused of a particular outcome.An example would be manipulating the variable in a scientific experiment. Statistical-conclusion validity is the degree to which conclusions about the relationship among variables based on the data are correct or ‘reasonable’. An example would be do ing a study on the relationship between socioeconomic status and attitudes about free health care. Based on the data, it may be concluded that persons with lower economic status tend to be more opposed. Conclusion validity is the degree to which the conclusion reached is credible or believable (Rosnow, 2008). Data Collection Methods in Human ServicesData collections methods include experiments, clinical trials observing and recording and events, obtaining relevant data from management information systems, and administering surveys with closed-ended questions. It is important to ensure these data collection methods are both reliable and valid because if unreliable and invalid data is used the results of the research would be false. Data Collection Methods in Managerial Research Case studies reveal the strengths and weaknesses within the agency. Case studies analyze results of information obtained from cases pertaining to the population served.The cases are also evaluated against othe r case studies to see similarities and discrepancies. Case studies give human service agencies detailed information about the individual and population studied. Performance appraisal systems are used by managers to track employees work performance. It is important for these systems to be reliable to objectively and consistently measure the employee’s performance. All employees activities and result should be measured the same. Without reliability employees would not have faith in his or her manager and the appraisal process.Conclusion Reliability and validity enable human service professionals to use true data and obtain legitimate results. Using these types of reliability and validity allows researchers to provide clients and agencies sound, appropriate conclusions. Using data collection methods managers can improve employee performance and services provided to clients. Reliability and validity ensure accurate data is used in human services research. References Rosnow, R. L. (2008) Beginning Behavioral Research: A Conceptual Primer, Retrieved from